READ INSTRUCTIONS ON LABEL INCREDIBLY WELL.
Think critically, it is not 'conventional' syrup chai.
* Per Medium 250 ml / 8 OZ cup.
Use 15 - 25ml or gm UNSWEETENED concentrate, OR 30 - 40ml or gm SWEET BARISTA chai.
Bigger cups, increase proportions accordingly ( 50% bigger cup, use 50% more syrup).
*MINIMISE CINNAMON ! (zero is good for me). We already put the cinnamon in there and its not hot chocolate with sprinkles ..
*It is true, chai does like sugar …
PLANT MILK - generally use a bit less chai, and generally works better with our sweet chai. Tailor to the customer .. who knew!
*Heating the chai concentrate WITH the milk in the jug does make a better chai. Just sayin
In any case, the hotter the milk, the better the chai because there is a second infusion/extraction of the spices into the milk.