Chai Guy

We created Chai Guy after seeing a lack of honest, quality, affordable organic food available in the market. Our aim is to make organic, ethically-sourced food accessible to everyone.

Chai Guy founder, Dean Sproull, has over 30 years’ experience in the organic food industry and will settle for nothing less than the best quality products. He started making chai tea concentrate for the New Zealand café scene in 1999, travelling far and wide to source premium ingredients, and mastering many other forms of artisan food production along the way. He steadfastly continues his exploration of organic, sustainable food practises to this day.

We can’t continue to deny the planetary devastation caused by the use of synthetic chemical fertilisers and pesticides in conventional agriculture. Thankfully, organic foods are increasing in demand; proof that, little by little, human beings are waking up. We need to change our food production habits in ways that are beneficial to our health and the health of future generations. And it starts with us. Today, we have the opportunity to find out where our food comes from and from there, become truly responsible consumers. As the saying goes, every dollar spent is a vote for the kind of world we want to live in.

So, welcome to Chai Guy. Have a look around; take pleasure in discovering the origins of your food, and taste the difference in our honest products. Thank you for your support in growing the worldwide organic, sustainable food movement.

Our Chocolate Supplier

We source our Fino de Aroma cacao from Pacari, an Ecaudorian manufacturer of its native chocolate. In 2002, Pacari’s founders set out to change the world’s history “through chocolate” and are now 207-time winners of national and international awards for their innovation.

Pacari cocoa is USDA-certified organic and officially recognised by the SPP as Beyond Fair Trade. To meet the criteria for this, a business must “operate on the basis of democracy, transparency and respect for the environment”, as well as ensure all its practices are supportive of a good life for producers and their families. Efforts must also be made to add value to the community by promoting the local economy.

The full SPP criteria is available here: https://spp.coop/the-spp/scope-and-criteria/?lang=en

Pacari is also Demeter-Certified Biodynamic. Biodynamic agriculture is a holistic approach to farming that takes into account its economic, social and environmental impacts. Great attention is paid to land management, efficient water use, soil health and the wellbeing of other plants and wildlife. Working with 3,500+ small-scale farmers to establish such practices, Pacari encourages each farm to function as “a single complex organism”, teaching farmers to work with nature, rather than against it.

More information on Pacari’s sustainable cocoa community can be found here: https://www.pacari.com/comunidad-cacao-sostenible/

Pacari prioritises respect for Ecuadorian heritage cocoa, trust and transparency with every cocoa farmer involved, sustainability and, of course, leadership, by continually setting a gold standard for ecological and socio-economic business practices in the chocolate industry.

What Pacari has achieved in six years is remarkable, and at Chai Guy, we are firmly rooted in many of the same values. We, too, want to make a positive impact on the world, which is why we source our supreme-quality cocoa from this exceptional company.